Dec 30

B2B Marketers Do It, Too

They use viral marketing by e-mail as a marketing tool… what did you think I meant? Viral marketing can work well for B2B providers, as long as the following is true:

1. The product or service has to add value for the sender, as well as, the receiver.

2. The offer has to be deliverable. You don’t want to offer a product that you can’t deliver if demand grows rapidly.

3. The offer has to be easily transferable to others. E-mail and Web pages provide the best medium to facilitate this.

4. The vest viral marketing campaigns use existing networks to move the message along.

The basis of viral marketing has been around for a long time. The idea is that you incite your customers or referral sources to pass on something about your business to their network of colleagues and friends. Those that pass on your information get something in return. The something might be a gift or service related to your business.

Using e-mail makes it incredibly easy to pass information on to a friend or colleague, especially if it involves something fun or free. With millions using the Internet worldwide, the potential for exponential growth is tremendous. The great things about viral marketing are that it is free and works virtually by itself. Once you make an offer and provide the facility for referrals, viral marketing spreads like… well… a virus…but the good kind.

To implement viral marketing at your business; first, start with your customer base. Incite existing customers to refer new ones. Second, go to your referral sources. Service providers, your outside network and colleagues can be encouraged to provide referrals that lead to business.

If your customers are stressed business owners, offer a reward that provides relaxation and leisure… like a weekend away.

Nov 21

How to Get and Use E-Mail Addresses for Viral Advertising

Viral marketing has an array of possibilities and ways to achieve your overall goals. However, just like everything else, preplanning and the right setup to create success are the things you will need to make it work for you and your e-business.

The first thing you want to be sure you don’t do is get over-zealous. The one thing you need to avoid at all costs is spamming. Spamming is still used widely, but with the government establishing more restrictions and fines you don’t want this to be a problem for you. The professional image of your site will also suffer if you send mail blatantly.

Spamming requires a database that contains a huge list of e-mail addresses set up so that the message can be delivered with one click. The problem with it (aside from the governmental restrictions and associated fines) is that it irritates the recipients and kills the validity of your campaign, which in turn kills the factors that would motivate someone to refer your site.

You need to personalize by creating your website with personal appeal. You must see to it that your website makes your customers feel safe, secure and cared for. E-mail is important, because it is going to be one of the most affordable ways to keep in touch with your customers.

The proper way to handle email permission is to first let your customer know that you will not transmit their e-mail addresses to third party companies. The next thing to do is to attach the need for their e-mail addresses to benefits they can receive.

For example: Coupons or discounts that are only available to members who receive e-mail notifications. With each e-mail you send the viral marketing effect takes place.

Nov 4
Buzz!
Posted by admin in advantages, advertisement, advice, business, money, viral marketing on 11 4th, 2008| | No Comments »

Getting a “Buzz” On

Viral marketing has matured a bit over the years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to create a buzz before it hits TV and print. Even before a movie is released which used to be seen as the pre-launch buzz-generation activity. Big business “gets it”.

Buzz works! It can work for small and start-up businesses, as well. The planning stage of a viral campaign will set out objectives and develop the viral theme for a buzz. There are three core components to any viral campaign and businesses of any size can use them. They are:

1. The creative material: the viral agent that embodies the message you want to spread in a digital format (image, video, text, etc). The trick is to put together material that people will be eager to share with their family and friends and people are much more eager to share “advertainment” and advertisement.

2. Seeding: distributing and placing the agent online in places that provide the greatest potential spread. Direct viral material downloads or links on specialist viral third-party web sites in order to create awareness and spread before users get to the campaign destination site.

3. Tracking: Measuring the spread of the campaign to provide accountability and prove success. It is absolutely vital that you know what is or is not working. The only way to get that information is to track the results of your seeding.

Sep 14

5 Benefit of Debt Settlement that might be you never know..

  1. Debt consolidation program primarily eliminates the portion of the total debt built up by accrued interest and other financial charges. Therefore, the total debt amount continues to grow over a period of time. When an individual default’s payment on any account the interest and financial charges are stacked over the debt. For example, if someone has principal balance of $2500 and interest and other finance charges added up to $3500 for a total debt of $6000, the consolidation programs can first eliminate the $3500 to bring down your debt back to $2500.
  2. The consolidation company collects one single payment every month and will disburse funds to all the bills such as medical, credit cards, utility, etc. One need not remember the payment dates for the all their accounts and usually the payments are made in time so the late fees are minimized.
  3. Although consolidation program cannot eliminate interest, it can lower the interest rates substantially. At the same time it can also minimize the monthly payments than what it was originally. For example, if the interest rate was 19% it can be reduced to 12% thus minimizing the debt accumulation.
  4. Consolidation program prepares an aggressive repayment plan for the debtors willing to consolidate their debts. This helps the consumers to have extra cash on their hands, while they stay with the program without missing a payment.
  5. People always like to pay minimum on their credit cards, which takes up to 12-15 years to clear the debts. As a result, one ends up paying a huge sum of money to the credit card companies over a period of time. A debt consolidation program can make one debt free within 2 to 4 years and provides financial freedom by saving money.
  6. Read again and do this all 5 benefit.

Done. If you manage to grab all benefit of debt settlement or management. You will manage to not have debt anymore. Try it and do your best always!

Aug 5

It’s a situation that no one wants to find themselves in, but unfortunately some of us do. Your bills keep coming but you don’t have the money to pay them. When this happens, there are two ways to deal with it. All too often, people choose to bury their head in the sand and pretend like it’s not happening. This only makes the problem get increasingly worse over time. The other way to deal with it is to face it head on, but this is easier said than done.

Here are some suggestions for dealing with it correctly.

1) Make a list- The first thing you need to do is make a list of all of the bills you must pay. For example, your list may include a mortgage, car payment, college loans, insurance and credit cards. For each of these payments, find someone to contact. The fact that you took initiative will usually result in a positive reaction from lenders. Be sure to get their name so that you can contact the same person each time. Also, if an agreement is reached, make sure you get it in writing. If you are unable to reach the same person later, you will need proof that you had an arrangement with them.

2) Be wary of quick solutions- The fact is that debt is a big problem, and it is not going to be solved quickly. If someone advertises a solution that seems too good to be true, it probably is. One example of this is debt consolidation loans. The keyword here is loan. It will get rid of your problem for awhile, but in the long run it is just going to be yet another loan you need to pay off. Use this solution with caution. Another thing to watch out for is debt doctors. These are companies or individuals who claim to have the ability to erase your credit record for a fee. This isn’t actually possible, however, and they are just scamming you for your money.

3) Keep the rest of your life in check- If your finances are falling apart, don’t let the rest of your life fall apart with it. Depression will cause inaction and inaction will cause more debt. Try to keep your life as under control as possible. Simple ways to do this are to make sure you get enough sleep at night, and eat a healthy amount of nutritious food each day.

Credit to Sherry L Harris

Interesting idea huh? So, i hope you can pay your bills now. :D